Have the hordes found your bottle yet?
Many companies and people out there today wonder what the best way to drive traffic to a web site is. Some think that by the term "driving" that there is an easy simple way to hop on the Internet stomp on the gas and piles of willing people foaming at the mouth for your product or service are going to be flooding your virtual store front.
Unfortunately the Internet doesn't actually work that easily. There is plenty of work involved involved in actually getting someone to your door step. Think of the old note in a bottle trick. Your stuck on an island, called "dotcom" you know other people are out there and you very badly want to have company on your island paradise. So you come up with a great solution to scribble a few notes on a piece of paper, roll it up shove it in a bottle and hearl it into the ocean.
As you walk back up "dotcom" beach you feel so proud of your self...finally you are going to have some friends to talk to. those people will know other people who you can talk to..the list goes on and on.
As the days tick by you think any minute now your going to see hordes of people in the horizon paddeling, swimming, running on the water just trying to get to the source of the genious letter in he bottle...Tick Tock Tick Tock
Days turn into weeks and weeks into months and still no hordes even making a ripple in the water...Just doesn't make any sence, why aren't they comming. Your letter described this paradise perfectly. Everyone should what to make it here.
Of course we all can see exactly what the problem is with the above story but how many people have described a paradise and wrote a letter and sent it out too sea in hopes that some one will find that letter?
Lets see I'll be honest I have no idea how many websites there are on the Internet. 50 million? maybe more. How many get traffic on a regular basis? Maybe 1% of all sites on the interned. So we have 49.5 million people out there wishing on one bottle.
The ones who are creating traffic must have pilfered the coke factory because they have bottles floating around every were. The more floaters you have the better chance you have of being found.
One of the best ways of bottle stuffing is to write articles for article directories. Don't think that you can dump a large number of articles off here and have them automaticaly flug out into the oacean to be found. It does take time to have them approved and published. If you have a few articles published every day soon you will have bottles floating out every were for the hordes to find
Matthew Shields
Energy Expert
Comments
Thank you for this advice. I will follow it.
Btw, nice analogy in your post.
Darryl Pace
power up those engines with energy.
Honey, I can't BELIEVE you actually said, yes, and I quote,
"The more floaters you have the better chance you have of being found."
I LOST it when I read that, waking up my brother from his evening snooze.
How could I explain THAT to him?
Your post was FILLED with energizing communication, Matt.
Another metaphor is
WE are often thinking to write a note in a bottle.
When what our prospects are looking for is a rescue raft.
Search for what THEY are looking for, and position yourself and BE SEEN as that.
Row row row your boat...
All the best,
April Braswell
Online Dating Coach, Romantic Relationship Coach
Internet Dating Sites Guide, Online Personals Sites Review
The visual you painted of all the Coke bottles floating around cemented the look...and the feel...of being lost at sea.
Thanks for bringing up the article writing!
Intuitive John
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Scott Bell
The Road Warrior
Great advice.
I need to get cracking on articles.
Philip Graves [Consumer Behaviour Expert]
Nice comparison. Really amazing post. I'm to right some articles for directories.
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Great analogy, I think of my sales website in the middle of the Sahara Desert with no roads-- I need to build roads...
Rob
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